Question 1

What is Generative Engine Optimization (GEO)?

Accepted Answer

Generative Engine Optimization is the practice of building the technical infrastructure that allows AI platforms like ChatGPT, Claude, and Perplexity to find, understand, and recommend a business or practice when users ask relevant questions. It includes structured data implementation, AI crawler guidance files, and citation consistency across platforms.

Question 2

How is GEO different from traditional SEO?

Accepted Answer

Traditional SEO optimizes for Google search rankings. GEO optimizes for AI assistant responses — what ChatGPT, Gemini, and Perplexity say when someone asks a question relevant to your practice. The technical requirements are different, and most SEO practitioners are not yet familiar with the GEO discipline.

Question 3

How quickly do results appear after implementation?

Accepted Answer

AI crawler behavior typically shifts within days of schema injection and llm.txt deployment — measurable via Microsoft Clarity AI Visibility dashboard. Platform-level query results — what ChatGPT or Perplexity actually says about your practice — typically improve meaningfully within 30 to 60 days.

Question 4

What does the free baseline audit include?

Accepted Answer

The complimentary Visibility Audit runs your practice name and specialty through ChatGPT, Gemini, and Perplexity across 30 or more targeted queries. Results are reviewed in a 20-minute call. There is no pitch and no obligation — just honest information about your current AI search visibility.

Question 5

Do you work with practices outside of Knoxville?

Accepted Answer

Yes. Reputation Angel serves clients regionally and remotely across the United States. AI search visibility work is conducted entirely remotely and does not require an in-person relationship.

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