Real before-and-after data from Microsoft Clarity’s AI Visibility dashboard and direct platform queries across ChatGPT, Gemini, and Perplexity.
Client: Hillwood Villas
Project Details:
Industry: Multifamily Real Estate 90-unit apartment community
Location: South Knoxville, TN
Engagement: Schema injection, llm.txt deployment,
robots.txt optimization, technical SEO remediation
Timeline: Site launched May 18, 2026.
Intervention deployed May 25, 2026.
THE CHALLENGE
Hillwood Villas launched a new website with zero AI optimization infrastructure-no structured data, no AI crawler guidance, no optimized robots.txt. From an AI search perspective, the site launched effectively mute.
THE INTERVENTION
— JSON-LD schema injected across all key pages, validated at schema.org with zero errors
— llm.txt built and deployed — plain-language property context for AI crawlers
— robots.txt optimized to explicitly welcome Anthropic, OpenAI, Apple, and Google crawlers
— Canonical tag mismatch corrected
— XML sitemap corruption repaired
— Listing syndication corrected across Apartments.com, Rent.com, and ApartmentFinder
THE RESULTS — BEFORE (MAY 18–24)
819 AI bot requests | 24.92% of total traffic | Huawei leading at 80.59% (bulk scraping,
not search indexing) | AI Crawler activity at 82.17% | Minimal sitemap activity |
Zero AI referrals
THE RESULTS — AFTER
Anthropic now leads all crawler activity at 60.17% | AI Search activity at 92.37% of all
bot traffic | Sitemap actively indexed with 20+ hits | 19.15% of unique HTML pages
requested over a 14-day window | 0% violations — clean crawl behavior throughout
WHAT IT MEANS
Before intervention, Huawei’s bulk scrapers dominated activity — noise, not signal.
After intervention, Anthropic — the company behind Claude — leads all crawler activity, and AI Search (not bulk crawling) now drives 92% of bot behavior. This shift happened within days of implementation, not months.
Client: Goss Dennison Design
Project Details:
Industry: Architecture & Design Firm
Location: Knoxville, TN
Engagement: 12-page JSON-LD schema implementation,
technical and citation cleanup
Timeline: Schema injected June 8, 2026
THE CHALLENGE
Despite an established web presence and real domain authority, Goss Dennison Design was invisible on AI platforms. A pre-schema baseline test of 5 brand-recognition queries found ChatGPT and Gemini recognized the firm in 0 of 5 queries. Perplexity recognized it in 3 of 5.
THE INTERVENTION
— Full 12-page JSON-LD schema implementation via WPCode — ProfessionalService, project-level schema, LocalBusiness, BreadcrumbList, and Person schema for key team members
— Google Workspace phone number secured and embedded in schema
— SPF, DKIM, and DMARC email authentication confirmed
— All 12 URLs submitted to Google Search Console and Bing Webmaster Tools
— Microsoft Clarity AI Visibility installed for ongoing monitoring
THE RESULTS — WITHIN 4 DAYS OF SCHEMA INJECTION
184 AI bot requests in 7 days | 36.93% of unique HTML pages requested — crawlers reading individual portfolio and project pages, not just the homepage | Google leading at 79.89%, OpenAI (ChatGPT’s crawler) at 17.93% | 0% violations — clean crawl behavior
WHAT IT MEANS
For an architecture firm, the portfolio is the product. The 36.93% unique-page crawl rate shows AI systems treating individual projects as discrete, indexable work samples — not undifferentiated website content. OpenAI’s crawler actively reading portfolio pages within days of implementation shows a direct, fast-moving pipeline to ChatGPT’s knowledge base.
A 30-day re-audit is scheduled to measure platform-level query improvement.