Documented Results

THE CHALLENGE

Hillwood Villas launched a new website with zero AI optimization infrastructure-no structured data, no AI crawler guidance, no optimized robots.txt. From an AI search perspective, the site launched effectively invisible to AI.

THE INTERVENTION

— JSON-LD schema injected across all key pages, validated at schema.org with zero errors

— llm.txt built and deployed — plain-language property context for AI crawlers

— robots.txt optimized to explicitly welcome Anthropic, OpenAI, Apple, and Google crawlers

— Canonical tag mismatch corrected

— XML sitemap corruption repaired

— Listing syndication corrected across Apartments.com, Rent.com, and ApartmentFinder

In plain English: we put a clear label on the site telling AI exactly what it is, and a welcome mat telling AI bots what to read and where to find it.

THE RESULTS BEFORE (MAY 18–24)

819 AI bot requests | 24.92% of total traffic | Huawei leading at 80.59% (bulk scraping, not search indexing) | AI Crawler activity at 82.17% | Minimal sitemap activity |

Zero AI referrals

In plain English: almost every “visit” to the site was a bot copying pages for raw data, not a real person, and not an AI assistant trying to answer anyone’s question.

THE RESULTS AFTER

Anthropic now leads all crawler activity at 60.17% | AI Search activity at 92.37% of all bot traffic | Sitemap actively indexed with 20+ hits | 19.15% of unique HTML pages requested over a 14-day window | 0% violations — clean crawl behavior throughout

In plain English: bots stopped just harvesting data and started actually reading the site to answer real questions, and kept coming back to check it, the way a librarian re-checks a book once it knows it’s there and being regularly updated.

PROOF: SHOWING UP IN REAL, UNPROMTED AI SEARCHES

Live ChatGPT and Perplexity queries run on July 27, 2026 unbranded, with no mention of Hillwood Villas by name returned it as a genuine recommendation:

• ChatGPT: Query: “quiet apartment for a professional, not focused on the undergrad party scene” → Hillwood Villas ranked the #1 recommendation and appeared in the map/entity results.
• ChatGPT: Query: “apartments popular with graduate students and researchers” → named as the top pick for “quiet PhD/research lifestyle” and “independent neighborhood feel.”
• Perplexity: Query: “best apartment complex for remote work” → called out by name as a strong fit for a dedicated home-office setup.

More recommendations expected to be seen after next audit in 30 days.

THE CHALLENGE

Despite an established web presence and real domain authority, Goss Dennison Design was invisible on AI platforms. A pre-schema baseline test of 5 brand-recognition queries found ChatGPT and Gemini recognized the firm in 0 of 5 queries. Perplexity recognized it in 3 of 5.

THE INTERVENTION

— Full 12-page JSON-LD schema implementation via WPCode — ProfessionalService, project-level schema, LocalBusiness, BreadcrumbList, and Person schema for key team members

— Google Workspace phone number secured and embedded in schema

— SPF, DKIM, and DMARC email authentication confirmed

— All 12 URLs submitted to Google Search Console and Bing Webmaster Tools

— Microsoft Clarity AI Visibility installed for ongoing monitoring

 

THE RESULTS — WITHIN 4 DAYS OF SCHEMA INJECTION

184 AI bot requests in 7 days | 36.93% of unique HTML pages requested — crawlers reading individual portfolio and project pages, not just the homepage | Google leading at 79.89%, OpenAI (ChatGPT’s crawler) at 17.93% | 0% violations — clean crawl behavior

 

WHAT IT MEANS

For an architecture firm, the portfolio is the product. The 36.93% unique-page crawl rate shows AI systems treating individual projects as discrete, indexable work samples — not undifferentiated website content. OpenAI’s crawler actively reading portfolio pages within days of implementation shows a direct, fast-moving pipeline to ChatGPT’s knowledge base.

A 30-day re-audit is scheduled to measure platform-level query improvement.